At this point, it’s not uncommon for reality show siblings to leverage their fame into a full-fledged fashion or beauty careers—it’s basically a requirement. Keeping Up With the Kardashians spawned beauty and fashion careers for the KarJenners, Bravo’s The Real Housewives of Beverly Hills introduced us to now-famous models Bella and Gigi Hadid. Now, Delilah Belle and Amelia Gray Hamlin—who, as Lisa Rinna’s daughters also appeared on RHOBH—are cashing in on their fame with the launch of their own clothing line DNA. (Get it?)
The sisters, Delilah, 21, and Amelia, 18, partnered with LA Collective, a platform which leverages celebrities and personalities to bring their visions to life. To start, the sister duo will launch an 18-piece collection centered around athleisure that can carry you from your morning Barry’s Bootcamp to after-work happy hour with your pals, including joggers, hoodies, jackets, track pants, dresses and more.
The Hamlin sisters drew inspiration from both Los Angeles and New York, as well as Instagram where Delilah boasts over one million followers and Amelia with over 500,000.
“We kind of just went off a bunch of pieces from random brands and from our wardrobes that we wanted to make a better fit of,” Amelia told WWD. “I think Instagram has been a really big influence, because it’s a streetwear, athleisure type of brand, so it’s super versatile. I think that just scrolling through Instagram and just looking at people’s street style and how they put it together and how they dress it up and dress it down was a big influence for us.”
DNA will be available for purchase online at L.A. Collective’s official site starting on October 21 before the sister launch a pop-up at Melrose Place on November 2.